"Not all Jeep is called Jeep" is a very classic ad. Yes, Jeep is a general term for a model and a brand. This battle-derived model, the brand that originated from the smoke, has maintained a hard-core off-road spirit for decades. Even when people are more admired for luxury and comfort, Jeep has always maintained the same off-road character. The style of hard-core off-road is also the love of many men today.